Almost by definition most of the population.

Is this a bit? 'No one drives in new york, theres too much traffic' sort of thing?

No. Most people watch Joe Rogan than read NY Times. It's not even close

To be clear, you're concluding that Joe Rogan is mainstream, and thus nobody should care about his opinions?

No, most people consider NY Times is considered mainstream.

And only Mainstream Media is woke

If more people watch Rogan, then by definition Rogan is more mainstream than NYT.

Companies with billion dollar valuations.