Raytheon's advertising employed "rainbow capitalism" on twitter, like most other American companies, is just following in the footsteps of Subaru and RJ Reynolds who realised gays have money in the 90s.

Rainbow capitalism isn't LGBT culture. It's attempts at getting our money.

The large majority of queer culture cannot be commercially re-packaged and will never be part of the dominant culture.

Also Raytheon can't limit its recruitment to just straight people if it wants to be competitive.