Oh, the irony! The real “TikTok for text” is Twitter, which anyone who’s clicked a link to a tweet and ended up lost in randomness for 10 minutes can attest. Twitter is also the product on which these guys staged a vampire attack to seed Instagram, which is part of why Twitter crippled their API.

Why don’t they do the world a service and try to hijack users out of Instagram to something more balanced and healthy? If you’re partly responsible for causing cancer, you might want to work on fixing that before moving on to loftier pursuits.