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Re:Instagram’s co-founders are back with Artifact, a kind of... by ericmcer on Tuesday January 31, 2023 @05:46PM (#34603448)
B2C is definitely a bigger technical challenge, B2B is a sales challenge.

B2C people expect perfection for free and will balk at the slightest complication.

Re:Instagram’s co-founders are back with Artifact, a kind of... by thisgoesnowhere on Tuesday January 31, 2023 @06:27PM (#34603874)
Also consumers are very hard to monetize at scale whereas business will throw money at things that solve problems.