It's an even bigger stretch to pretend that FSD is just some sort of jokey trademark and not something which the CEO has repeatedly insisted is the intended purpose of the feature and a forthcoming release to drivers who purchase that option, probably by $currentyear+1, something confirmed in only slightly more cautious terms by the product marketing pages.

I imagine the vendors of unbreakable wine glasses would probably be in trouble if they charged $15k and argued that they'd receive over the air updates to Kevlar as soon as the regulatory approvals had gone through...