>Works of art actually don’t have to pass moral judgment or teach so called values to the audience.

Thanks for this, I was trying to put exactly this into words. I actually find Draper refreshing, he's not so much evil as he is a flawed human, as we all are. Blessed with good looks, charisma, charm and cursed with a broken childhood, insecurity, and a secret past.

Nobody is asking for, or expecting, moral lessons. That's what Full House or Growing Pains were for. The point is that, especially upon a second viewing, Don does so few positive, admirable, or generous things and so many selfish, nasty, hurtful things. It still doesn't make him a "bad person" like Joan's rapey husband, it just demonstrates that Don is innately an asshole, a very big one.

> Don does so few positive, admirable, or generous things

True, but he still seems to do these things quite a bit more often than almost every other character on the show. They are all pretty selfish