The truth is that Netflix could continue profiting billions per year more or less indefinitely without risking the company by shifting focus from growth, and the only people who would be upset about it would be shareholders. And the only reason they'd be upset is because of greed. They could stop trying to grow and be a strong dividend company overnight.
Nothing grows forever, so in fact this "grow at all costs" mentality forces many otherwise healthy companies that could maintain a nice break-even with some dividend to pay into doing stupid short-term thinking and desperate financial engineering and then in time collapse and go into bankruptcy.
> First, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die.
"Tiktok's enshittification", by Cory Doctorow