They sure as *%#$ like comfort and they do enjoy pleasure, but it’s just a very different perspective to the American one. In Europe they see comfort in just fitting in with the standard things from the status quo; questioning too much and adding too many individual, custom things is seen negatively. In other words, ”we don’t need ice here, stop being such a snowflake.” In America having that individual touch is a more widespread thing, it has more value.