So much this. I got all my Marmot & North Face stuff years ago before they became trendy suburban clothing. The little things like reinforced knees or a bit of extra material in the back so you can bend over without wind exposure makes a huge difference when it's -20F. That stuff has been in constant use for 20 years and except for the gloves that finally gave up from being dunked in water and freezing on a daily basis, is still going strong.