Re:Yandex ‘leak’ reveals 1,922 search ranking factors
by ren_engineer on Monday January 30, 2023 @08:52AM
(#34579550)
not really, 90% of SEO is backlinks/site authority. You can post the same article to a new site and not rank at all, or post it to a stronger old domain and have it rank #1.
Google got a lot of flak over the fake news stuff so they've gotten even more conservative with what they rank in recent years. I think that's a big reason people have noticed results getting worse, there is a lot of really great niche stuff on small blogs but Google would rather rank more generic content from an established website. A few major sites like CNET have already gotten caught churning out AI produced stuff and Google still ranks it due to site authority
Google got a lot of flak over the fake news stuff so they've gotten even more conservative with what they rank in recent years. I think that's a big reason people have noticed results getting worse, there is a lot of really great niche stuff on small blogs but Google would rather rank more generic content from an established website. A few major sites like CNET have already gotten caught churning out AI produced stuff and Google still ranks it due to site authority