Actually really good point. In times of old if you sinned, all you had to do to get your sins washed away was to go to confess, maybe make some donation. Now instead of that when nasty shit gets leaked, you can make a public apology, maybe make a charitable donation to some noble cause. But then people see you formulaic ass post, donation to a friend's charity and not a hint of change in behavior, and they tell you to fuck off with that fake shit. But if you actually understand your mistake, make a genuine apology, and correct your behaviour, people will forgive you. There are many examples of that.