Re:Wizards of the Coast Releases SRD Under Creative Commons ...
by hakfoo on Sunday January 29, 2023 @01:55AM
(#34565621)
Why would selling toys to kids be unprofitable?
Since much of your market is actually parents, you're in a more secure place than a lot of other businesses: people are going to be more willing to pay for a trusted brand. There's always going to be various FUD of "off-brand toys might be unsafe".
There's probably a risk factor-- you may not have THIS YEAR'S HOT TOY,--but I'd think the exact same problem applies to an adult audience, who is probably even more fickle because they don't have to get Mom and Dad to gatekeep their purchase decisions.
Since much of your market is actually parents, you're in a more secure place than a lot of other businesses: people are going to be more willing to pay for a trusted brand. There's always going to be various FUD of "off-brand toys might be unsafe".
There's probably a risk factor-- you may not have THIS YEAR'S HOT TOY,--but I'd think the exact same problem applies to an adult audience, who is probably even more fickle because they don't have to get Mom and Dad to gatekeep their purchase decisions.