There is no traction because it's a vanity item. Most people/businesses need their websites to work on the average Joe/Jane's mobile phone, not just on some specialized browser that only a few people use. (=Chrome, Safari, Edge)

So tech here doesn't gain traction unless the average Joe already uses it?

And Brave and NextDNS aren't popular enough for your threshold?

Handshake is exactly what would stop the issue happening in TFA, yet everyone ignores it here.

For something to go mainstream, you have to talk about it...

HN is not a very good tech site if you only talk about the tech that the common person already knows about.

For some products, yes. For example, if you were to make a social media network that targets the general populace for finding their real life friends, it wouldn't work unless you had... well, the general populace on it. No matter how awesome the technology would be. The same with DNS replacements.

The projects mentioned in this thread aren't the first to offer an expanded DNS solution for one reason or another. None of them gained traction.

> For some products, yes. For example, if you were to make a social media network that targets the general populace for finding their real life friends, it wouldn't work unless you had... well, the general populace on it.

Hence why Twitter still has no viable competitor or replacement, especially when the money is still there despite all the hype and mania of it 'dying'.