> Five years ago, the average American non-technologist's mental model of the Internet was "you type the company name and .com, except sometimes it's .net and I don't know why". Now it's probably a little more nuanced - but only a little, because .com is still Where Everything Is.
I would say it's even worse now. Many people's mental model is "I type it into Google and they take me there" or "I share this clickable text around and don't have to type anything".
Then again, I set up an alias called "gwssh" that goes to our EC2 gateway machine and then to the target machine, and more than once I've typed "gwssh gate" because I'm too "lazy" to type "ssh gate".
People don't really know what an URL is. During ealry days of WWW and broadcasting presenters would read the whole thing; aitch tee tee pee colon forward slash forward slash double you double you double you etc etc. There's still not much awareness of what the bits of an url breakdown to; you still see even the BBC make mistakes about domain names and TLDs.
And I'm always gently disappointed to see URLs delimited by () and not RFC compliant <>.
Choosing a bracket character that resembles a tag, for use in the case when you are definitively trying NOT to create an HTML tag, seems a misguided choice in the RFC.
I claim the problem with the first big expansion - .pro, .info, etc - is that it WASN'T wholesale. Yes, if half the Internet thinks that only .com exists, and you add .biz, every corporation has to go register .biz as well.
If you add a thousand real, active, well-used TLDs, they don't, simply because that is no longer how the Internet works. We already see the start of this with ccTLDs; Apple (a pretty aggressive trademark defender) does not own http://www.apple.fm, and nobody expects them to, and nobody is confused that they don't. I'm sure my grandmother sometimes confused Elvis Costello with Elvis Presley, but nobody thought the one was impersonating the other, because people have last names, and that's how it works, and that's normal.
Five years ago, the average American non-technologist's mental model of the Internet was "you type the company name and .com, except sometimes it's .net and I don't know why". Now it's probably a little more nuanced - but only a little, because .com is still Where Everything Is.
If you change that, you've changed that. Because you changed it. So it's not the same.