you are on the right track, bro

if you've got your "ducks in a row" which i guess is the PC version of "shit together"... then you'll always be prepared for whatever comes. it's when you're not prepared and have these glaring flaws in your organization that everything falls apart when cliffs are spotted :D

it takes a true complete meltdown to kill a business that's "properly" run. we can only dream of that kind of perfection, though. i personally feel that ad-driven businesses are afforded a little extra cushion in bumpy times because their revenue is not directly from the consumers. of course sufficiently mountainous bumps are still felt O_o

thanks for your input