maybe people are just waiting until you're down on their level
When I learned to play poker, one of the key insights was that beyond the point of basic competence, literally the most important factor is table selection, and second most important is seat selection. It doesn't matter how good of a player you are if you're in a game with an even better player on your left. Similarly, you don't have to be very good to make a lot of money if you can find a terrible player and sit to their left.
I think this applies to dating and social skills more generally. While it's great to occasionally get out of your comfort zone, you're more likely to have success socially and romantically in settings where you feel in your element. The more comfortable you are and the more you're authentically enjoying yourself, the more attractive you'll appear to others. So unless you really like bars and clubs, don't go to them--or at least look for places with a vibe that suits you, not places where you feel like a loser. The best bet is to somehow find the overlap in the venn diagram of 'places/activities you authentically enjoy' and 'places where single women are present'.
They aren't always easy to find and it might take some work to arrange these types of settings if you don't have access to any that already exist, but at the same time, anyone can host a game night or book club or running group etc. and start promoting and networking to get people involved.
They need your wife to bring her single friends to the bar.
If they have a hard time reaching out to women hitting bars without friends won't help them much.