this IS bullshit - those 5 things you can do without paying so-called SEO Consultants
He didn't say "hiring SEO consultants is bullshit". He said "SEO is bullshit". Those things I listed are part of SEO.
And, FWIW, you can do ANYTHING without paying ANY consultants. File your tax return, sue somebody, build a bridge. You don't need a professional-- all you need is the time to self-educate.
With SEO, the questions are: "How easy is it to learn the SEO stuff I need to know?" and "How important is SEO to my business?"
Re:SEO is bullshit
by fallentimes on Monday October 27, 2008 @03:04PM
(#345436)
Tony, please correct me if I'm wrong - but I think he was just advocating some simple best practices that improve SERP rankings NOT paying SEO consultants.
True 'nuff. And the OP was not attacking SEO consultants-- he was attacking SEO.
SEO means lots of things to lots of people, and certainly big slices of it are crap.
Here are a few bits of SEO that I'd defy anyone to call bullshit:
1) Unique and descriptive title tags, so that results in Google are findable and make sense when they are found (title tags are used for the "blue link" part of the SERP).
2) Meta descriptions in the event that Google doesn't use bits of the content (not uncommon) to describe to the searcher what's on the other side of your link (this is the 155 or so characters of black text under the link)
3) Keyword research to understand how your customers look for you-- so you can use words that they search for when you have that choice to make. Is your ecommerce site selling "shoes" or "footwear"? "Steaks" or "meat"?
4) Backlinks. Sorry, but this is the currency of the web. If you aren't in the business of trying to be link-worthy and encouraging folks to link to you, you'll fall behind those who are.
5) Eschewing ajaxy guitar solos so that your content is consumable by search spiders.