Ask HN: Does anyone else get more confused with marketing buzz-word hell?

Re:Ask HN: Does anyone else get more confused with marketing... by legitster on Tuesday January 24, 2023 @07:08PM (#34512491)

I work in marketing and you would not believe how many meetings I have been in about this very topic.

There are specifically two forces at play:

1. Marketing copy has to be very risk averse. If your company loses a major deal because a buyer somewhere thought your product didn't check a single specific niche feature, you better believe the sales team will be crawling all your site to remove any non-vague verbage.

2. You and I and any technical user of a platform may not get any meaning out of vague-buzzwords, but we share the curse of knowing too much to bother wasting money on shiny new tools. The kinds of people who actually spend money don't.

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Re:Ask HN: Does anyone else get more confused with marketing... by muzani on Tuesday January 24, 2023 @11:43PM (#34514495)

Sounds like the same problem with resumes.

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Re:Ask HN: Does anyone else get more confused with marketing... by pastram_i on Friday January 27, 2023 @11:48AM (#34548208)

I think these go together; and make a lot of sense. I think this is the best answer to the 'why', and at least I understand it.

I still don't like it.... but....

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Re:Ask HN: Does anyone else get more confused with marketing... by patriciaaa on Saturday January 28, 2023 @06:05AM (#34556694)

If you are new to the content writing game, there are a few things to remember ( https://notbusinessasususal.com/top-content-writing-startup-... ). First and foremost, be careful with the type of content you create. You don't want to overwhelm your readers with too much information. Also, it's important to use the right format.

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