I mean, when we read that page, it doesn't leave a bad taste in my mouth -- saying this as somebody who's generally very skeptical of VC-backed FOSS. It seems like the founders have their heads and their hearts in the right place, to the extent that calling it a growth hack feels wrong to me, personally.

But yeah, in the long term I agree with you, it'll probably fall apart in the way you expect within 10 years. It's hard to outlast the financial interest of investors, even if they're you're friends.