Note that you can also use the ranch business cards as 'get out of jail cards' to avoid social chatter when you need to change the subject: You note that the in-law starts taking the discussion towards some uncomfortable topic during thanksgiving dinner. You immediately use the card: "Say, have I given you my business card?" - and then you move on to talk about the ranch. Even if they interrupt you and try to get back to the topic, the topic will be derailed for good. Usable every 6 months by pretending that you forgot that you already gave them your business card...