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A comment on A large network of fake Google Maps comments/reviews and fake businesses. Parent comment

Re:A large network of fake Google Maps comments/reviews and ... by ajross on Saturday January 21, 2023 @10:09PM (#34473826)
I'm with you up to this point:

> Oh and the real masters of this business model? Well they don't bother SELLING the leads to contractors, they will quite literally start their own company and will hire their own plumbers, electricians, concrete crews, etc to squeeze as much profit as possible.

So... the real masters of the business model are the ones... actually operating the businesses they claim to be operating?

[ Parent | on HN ]
Re:A large network of fake Google Maps comments/reviews and ... by Spivak on Saturday January 21, 2023 @10:26PM (#34473930)
The difference is that these companies figured out that the real business is SEO and leadgen and the actual work is secondary. The capital H hard problem isn’t plumbing it’s finding work. Once you own the sales funnel it’s game over for anyone else.
[ Parent | on HN ]