Re:Startup Marketing: Big Bang vs. Darwinian Evolution
by brlewis on Monday July 16, 2007 @10:04AM
(#34466)
I particularly liked this challenge: "Think of five startups that you really admire and that you think were big hits. Now, do some quick research and figure out how much time/energy they spent on a big-bang launch to "release" their product to the world."
"Both models work, but you've got to pick one and stick to it, or you'll find things mysteriously going wrong and you won't quite know why."