If I make it sound like a sinister conspiracy or cash grab, that's because that's what it as long as it's a private entity and not a public endeavor.

I don't deny that this might be a worthy pursuit or the right direction to be looking, or that that's the reason some people are in it. I just question the motivations of a private company valued at $10b which is going to have a lot more control over the direction of the industry than those passionate individuals.