Maximizing profit should be the main signal of creating value, if you have a lot of revenue but no profit - you are actually destroying value.

There are dynamics where profit chasing can be perverted (eg. monopolistic pricing, fraud, etc.) which is why we have regulations. But profit chasing in itself is the best signal of value creation we have.

I've lived in a post socialist country transitioning from socialist to capitalist system and I don't want to live in a world where politics define value, profit chasing can lead to pathologies, but political value system is based on flawed principles.