Re your second paragraph, you are exactly right. The title is clickbaity, to the point of using a disparaging term (fake) instead of a generally accepted one (lab grown). The article is meant to be shared by meat lovers, who were never the market. Entrepreneurs and early adopters did proselytize it - but that happens in every industry. Lab grown meat is everywhere in the US and people buy and eat it. It's just another choice that consumers have now. It is not a flop.