Re:Fake Meat Was Supposed to Save the World. It Became Just ...
by sph on Thursday January 19, 2023 @06:41AM
(#34439270)
> I don't think they're going for the health angle - this is junk food, just not from a live animal. No one is saying you can live off plant-based burgers exclusively, they're an indulgence, and they're aiming for the "close enough" crowd that doesn't mind indulgences.
Wait until the big players like Coca-Cola, Unilever, Nestle & co. enter the party, and see major lobbying to promote this ultra-processed food as healthy because #PlantBased, like they've done for decades with their other products.
The marketing for this stuff has already been extreme in the United Kingdom in the past couple years, with the real deal seen as vile and immoral, after being labelled as unhealthy since the 60s due to shoddy dietary science. After all, there is not much money or processed products you can make off real meat. With plant-based fake meat, the potential profits are unimaginable.
Cow meat has a long list of ingredients that aren't disclosed either: antibiotics, growth hormones, etc.
> They are not even that much better for you.
I don't think they're going for the health angle - this is junk food, just not from a live animal. No one is saying you can live off plant-based burgers exclusively, they're an indulgence, and they're aiming for the "close enough" crowd that doesn't mind indulgences.
> Just make the regular veggie burgers better and cheaper.
It'll be hard to compete in price until they reach a certain scale, and there's the whole point of livestock subsidies: https://farm.ewg.org/progdetail.php?fips=00000&progcode=live...
> You can’t just shove a fake meat product down a meat lovers throat and call them a bad name if they hate it.
Not sure where the shoving and name-calling is taking place, but there's actually good feedback from meat eaters for a lot of Beyond Meat products, for example.