This is spot on. I made a comment independently which made a similar point. Also, people who are too memetic (who tend to want what other people want and don't have much intrinsic desire) tend to lack self-understanding.

Such people tend to feel uncomfortable when they hang around other people who understand themselves because it makes them question their own motives and realize that their desires were never their own to begin with. They are confronted with their own memeticity (if that's a word).