Riffing on this: if you thought about charity in the "maximize social utility function" way that SV types tend to talk, wouldn't you suspect that Amazon Smile would also be an actually a good way of allocating charitable dollars? Or at least better than a megacorp picking and choosing? Markets work, wisdom of the crowds, and so on.

There's something very "early 21st century social trust crisis" about keeping the "capitalist utlitarianism" logos of neoliberalism while throwing out the "democratized decision making" ethos of neoliberalism.