They're trying to convince people opa isn't a load of trash. Write some code, tag it with "built for the cloud", say "it's the future / next gen / teh shit / extremely awesome / nice / etc" and hope people believe that crap.

After all, they should bet their startup / business on something which is very new, seems to lack large real world use and testing. Yeah, that's right, weird looking code mixed with HTML is just the thing I was looking for. Trust an untested new database system with my data? Sure, I'll do that....reaaallyyyy soon...NOT.

They've failed to convince me.