News for hackers. Stuff that matters.

A comment on Microsoft to lay off 11,000 employees. Parent comment

Re:Microsoft to lay off 11,000 employees by dragontamer on Tuesday January 17, 2023 @05:05PM (#34420063)
IIRC, those tools were in an incomplete state before the takeover... but at least they were somewhat working and Twitter's executives were prompt in responding to any issues. But the APIs have been degenerating rapidly after the takeover.

When the tools aren't working as expected, the advertisers then emailed Twitter's API teams. All of those teams have been dismantled, the executives have been fired. With no one left to contact, the advertisers have begun to leave.

[ Parent | on HN ]
Re:Microsoft to lay off 11,000 employees by luckylion on Tuesday January 17, 2023 @06:59PM (#34421311)
That's wild. Why is ad buying such a mess? Google's setup felt extremely outdated last I had to work with it. Is it just largely ignored because it's assumed that most buyers will work with some agency / platform that will integrate with the API and provide a better UI?
[ Parent | on HN ]