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A comment on What's Ahead for U.S. Propane Marketers in Winter 2022-23?. Parent comment

Re:What's Ahead for U.S. Propane Marketers in Winter 2022-23? by someotherperson on Tuesday January 17, 2023 @11:09AM (#34414250)
There are lots of ultra-specific news publications that require subscriptions. It's usually not very cheap either, but if they can gather 100 annual subscriptions at $2000 a piece it's enough to pay for the salary of at least one full-time journalist and one full-time editor, as well as any design overhead. It also allows them to maintain full independence.

People who usually subscribe to these things are researchers, industry-related businesses, other journalists or traders looking for an edge. The journalists writing the content are also researchers that have a direct, exclusive interest in the content so it turns out fairly high quality. Here[0] is another in a related industry: the Iraqi oil markets. With an annual subscription cost of $2301.

[0] https://www.iraqoilreport.com/subscriber/signup

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Re:What's Ahead for U.S. Propane Marketers in Winter 2022-23? by LightRailTycoon on Tuesday January 17, 2023 @12:19PM (#34415348)
In the grocery retail business, the trade press is free if you work for a retailer, and very expensive as a wholesaler. The subscription also comes with listing in a registry, moving the expense to the marketing budget.
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