It’s not that complicated. Good, better, best.

You can customize any of these with the specs you need on their website.

Really? There's 4 processors and 2 generations, it's not that hard. Compare to intel: https://www.intel.com/content/www/us/en/products/details/pro...

With Intel higher = better.

What’s better, ultra or pro?

> With Intel higher = better.

So which is better, the 13500HX, or the 1365UE? What about the 13620H?

What about the 13900/13900F/13900E/13900H/13900HK/13900T/13900TE/13900HX/13900K/13900KF/13900KS? Which is better? And the 13905H is clearly better than all of them because higher = better right?

Intel has an absolute shit naming scheme.

Ultra since pro is the baseline adjective.

Not that I find the naming any good but Max v Ultra would have been more of a head scratcher.

I assume Max is better since there’s nothing higher than the maximum.

Which is why it's more of a head scratcher. Pro < Max < Ultra.

The Max is a Pro with (up to) double the number of GPU cores (and memory controllers), the Ultra is two maxes stapled together: https://arstechnica.com/gadgets/2022/03/apples-m1-ultra-tape...

Apple Marketing under Joz has been in love with this Pro-Max-Ultra tiering, and it's mind boggling. Very very confusing to have Max(imum) be the middle tier. If Ultra was Ultimate, maybe it'd make more sense, but Pro-Ultra-Max just makes more sense.

But even Max kinda stinks because it's basically the same word as "Macs". Max Macs, Macs Max. Ugh

Also: Pro is messing up with the well-known and familiar "Pro" as in Macbook Pro and Mac Pro. I.e.: "Hey, look at my new Macbook Pro M2 Pro!"

Then, this is also used - completely unrelated to the CPU in there - in the iPhone line-up, in a whole new mixed-up level ("look at my new iPhone Pro Max Ultra!"), as well as randomly for other hardware (AirPod Max?).

What a mess. Actually, this is worse then 90s Apple.

The very first processor in the list is the i7-1365UE, which is a lower number than processors from 10 years ago.