I'm guessing that is only some portion of the audience, whereas I would suspect the network effect is the dominant term. Trying to push uphill against the cookbooks, road signs, local weather reports, etc is like trying to maintain one language in your head while the rest of the _local_ world is another language. Certainly possible, but is questionable use of that glucose

I had never heard of "anti-metric vigilantes" like TFA discussed, but hopefully those are just some fringe jokers designed to get article clicks, and not a serious movement