You sort of wonder what happened. I assume the thinking was along the lines of: If you had a personal human assistant at home you'd probably delegate a lot of things to them. (Not sure how true this is in general, but let's go with that.)

But Alexa would have to be a lot more intelligent and plugged into a lot more systems before it could do tasks of any complexity--especially tasks with financial consequences.

There's maybe half a dozen things I use Alexa for and none of them involve giving Amazon a nickel.