You're probably building the wrong thing and it can happen in any economy.

I'dont know about you guys at US but consumers are not ceasing to exist and if they exist they usually buy something and some things even more than in good economy. (Eg entertainment does pretty well in hard times.)

Consumers will buy what is good. From what I've seen so far entrepreneurship is not encouraged anywhere I have been as much as in the US.

Or something that saves them money.

Or saves them time.

And people will always spend on entertainment too - although, less pricey choices at times like this. And - let's face it - net-based entertainment is pretty much a bargain compared to movies, concerts, Broadway shows, etc.