> First, people or companies using the cracked version of your software were never going to buy it.

Or, they would never have bought it if unable to obtain a pirated copy, but now that they've tried it, may purchase. Admittedly this is more true of games than other software. When I compare my steam library to my pirated library, many of my favorite games are in the overlap: I tried them first, loved them, and then bought them.