Adding ads to a product is one of the easiest ways to get a huge bonus. All of the revenue is attributed to you and most of the reputation is diffused throughout the company and only occurs much later.

This almost guarantees that at lesson one person is working on it, without a strong customer focused leadership it’s hard to say no to that amount of money.

They put in ads into iOS, why wouldn't they put in ads in Apple TV?

They did?

I think they are talking about App Store. And maybe the nag in settings to “finish setting up your iPhone”

Yes, when you accidentally tap an address and you don’t have Maps installed but you have Google Maps installed, it will entirely ignore the better maps service and force you to the Maps installation on the app store.

Maps has sent me to cornfields a few too many times to be trustworthy. It’s incredibly annoying that they refuse to let me choose google maps to open an address. Anti-trust needs to step in some day.