Web design is still going to be in demand at the high end but most businesses these days will settle for a Facebook page or free WordPress theme. If this looks the same as every other site then, from their point of view, it's validation of sorts that they are doing the right thing.

Regarding eCommerce, you really don't want your visitors to do anything other than add products to the cart and checkout so a simple, universal design is preferable to something that's going to win awards for aesthetic appeal.