I think the main point is that “it’s only 10 dollars s month” is a bad argument. Yes, it can be worth it, but there are gigantic swaths of things that could be worth 10 dollars to purchase and a company is only going to be willing to pay for so many of those. Postman doesn’t just need to be worth 29 dollars a month in productivity, it needs to be worth more than everything else I could convince the organization to spend 29 dollars a month on at this point in time.

Especially in this industry where you’re inevitably in competition with free software as well.