Javice and the Data Science Professor Create Fake Customers

Re:Javice and the Data Science Professor Create Fake Customers by bpodgursky on Friday January 13, 2023 @10:34PM (#34377158)

I'm actually pretty curious how Acxiom's identity verification let this through. It would have been trivially easy to see that the match rate against real human beings was close to 0%. None of the name + city pairs would match except through random chance... this would have stuck out like a sore thumb against any consumer database.

I'm a little surprised JPMC isn't publicly pushing Acxiom hard on this...

[ Parent | on HN ]

Re:Javice and the Data Science Professor Create Fake Customers by thelittlec on Friday January 13, 2023 @11:03PM (#34377281)

I interpreted it as Acxiom only looking at a few key points that they were told to do such as confirming that there were 4.3M rows/users. You would think that they would identity match and spot check a sample...

[ Parent | on HN ]