The website does nothing to sell the games. The homepage contains a single title card for each one, and the more in depth page shows the title card with a one paragraph description and three vague tags. Compare it to steam, where each of these games would have a page with videos, screenshots, and a lengthy write up.

I find it hard to believe many people will sign up to play eleven games they've never heard of and know next to nothing about. More likely, they'll search for one of the games to get more information, find the steam store, and consider buying it there easier than signing up to a new platform.