It could also be the wrong tools.
eg I like having tests, and I like writing them, because they make my life better. But the contrast between the effort level to write tests in ruby or python vs go... I hate go, I hate the lack of good mock support, and I dislike writing tests at work because I hate go.
Product-focused companies also, in my experience, tend to put a lot more emphasis on ritual precision. Agile isn't just a means of organizing, it becomes the way you get things done. These companies also tend to have some culty vibes to them, but again, could just be my experience. At engineering focused companies I've "done Agile" but the emphasis was mainly on giving me tools, systems, and incentives to self-organize more than the rituals themselves. These kind of companies are actually where I learned to love testing a lot more than I used to, but that was because someone took the time to shape how I wrote code so that it was easy to test.