> The idea of the Apache as a singular, extinct tribe, one that put up a notable fight in the face of a conquering aggressor, is at the core of Natives in Tech's grievance.

It's a bit bizzare to be upset at the logic used to come up with the name, rather than be upset at the name being used.

It would have been fine if the guy naming the product had been less ignorant of history, or just hadn't written the logic down?