It kind of is a waste though, as this isn't a concept that's unique to this SKU. It's more aggressive than most as it's a low volume halo sku, but it's hardly an outlier.

But a lot of the new computing hardware be it AMD, Intel or Nvidia, and be it GPU or CPU, are really pushing factory/stock power profiles farther and farther, and it's not because of inherent architectural/design flaws leading to ineffecincies, but default settings/behaviors encouraging the hardware to pour on the amps to push clocks as far as possible. Look at how happily and aggressively AMD Ryzen 7000 CPU's will boost to hit the 95C before they even attempt to reign themselves in as the most egregious example of this trend. Even if we ignore the above SKU from Intel, it's other 13th Gen Core processors are guilty of similar behavior, though I think they're not quite as aggressive in their boost profile, but still much more so than in prior generations. It shows that instead of maintaining or reducing power and boosting profiles of their products, they're using these generational gains as well as the recent trends in more capable and competent cooling and airflow products going mainstream to really push the power boundaries.

You see a similar thing in combustion only cars. They've made massive improvements in efficiencies, but instead of seeing massive gains in miles per gallon (Generally), we're seeing mpg relatively stagnent or slowly increasing while power output is going up significantly.