My Finnish relatives came to visit me in NYC, and I went on and on about how my local pizzeria is The Best Pizza in The Best Pizza City In The World. Late one night after a night out we get there. Finally we get our slices, sit down, start eating. My relatives get really quiet and I think "Shit. I oversold it. I set their expectations too high." After about 2 minutes of silence, my cousin says enthusiastically "This is really good!"