Re:Be where your business is
by jehb on Tuesday January 10, 2023 @05:58PM
(#34332709)
This seems like an odd post to be reading in 2023.
The author is specifically talking about being where a B2B startup's customers are clustered, which isn't an entirely unreasonable premise. But we just went through three years of companies becoming more decentralized than they ever have been before. Especially for large companies, the buying team for business software is more likely to be geographically dispersed than it ever has been. I don't even know where half of the team of folks I work with on procurement at my job are physically located, other than maybe their time zone. Proximity of the vendor to my geographic location seems like a dumb criterion to use when evaluating a vendor, but maybe most B2B purchasers are just bad at making decisions by considering more relevant factors.
The author is specifically talking about being where a B2B startup's customers are clustered, which isn't an entirely unreasonable premise. But we just went through three years of companies becoming more decentralized than they ever have been before. Especially for large companies, the buying team for business software is more likely to be geographically dispersed than it ever has been. I don't even know where half of the team of folks I work with on procurement at my job are physically located, other than maybe their time zone. Proximity of the vendor to my geographic location seems like a dumb criterion to use when evaluating a vendor, but maybe most B2B purchasers are just bad at making decisions by considering more relevant factors.