The article outlined several reasons why the choice of “Apache” and its conception show classic errors people make by romanticizing indigenous cultures and then appropriating their terms or cultural symbols.

Now the question is, is it acceptable for people to be this sensitive?

It's pretty easy to hold a mirror up to this question and ask, would you like to be told how sensitive you are allowed to be?

Sometimes people just need to be told how silly they are being. Also my post is regarding the OP specifically, nothing about other cultural appropriation or anything. Some of the arguments have actual merits. Arguing about Apache is not one of them.

Care to expand on that? How do you determine which arguments have merit and which don't?

Children are told this all the time.

The article does a fine job doing that, wouldn't you agree?

The statement in the article is a strong and detailed explanation of why.

The article is written by "ADAM RECVLOHE, HOLLY GRIMM, DESIREE KANE". It sounds more like an opinion article than factual to me. But it's not up to me or anyone else to decide. Changing a company name is an expensive proposition. I don't see it happening without going to court.

> Changing a company name is an expensive proposition

Companies regularly rebrand. A brand depreciates, just like equipment, and so is regularly updated.

Java and JavaScript are just a few technology names that can be perceived as cultural appropriation (Javanese culture from the island of Java, Indonesia)

Mazda is a car manufacturer, however, it also the name of a god.

Pick any technology name and it will have a double meaning in a language or region in the world.

Where do we stop?

It would be more meaningful if the Apache foundation included a link on the homepage explaining the origin of its name and an make an annual contribution to a relevant charity.

If a group with a strong claim to representing one of those names comes forward with a public statement about why it's harmful we can evaluate it. We don't need to create a perfectly generalizable framework to address a specific concrete request.

Are you aware of the origin of the word Apache ? Their name comes from a Zuni word meaning "enemy". It means the Apache tribes have been culturally appropriating a word from a different tribe as a badge of honour. Or doesn't that count?

It is detailed; it is not strong. There are tens of thousands of cultures and minority groups around the world and stereotyping will happen. Said stereotyping in this case is absolutely innocuous and frankly irrelevant in the grand scheme of actual problems indigenous communities have.