Re:Can Ads Be GDPR Compliant?
by morelisp on Sunday January 08, 2023 @09:58AM
(#34299600)
> Print ads have existed for longer than the internet, and they're chosen based on the content, not the reader.
What they are chosen based on is much closer to the reader than the content. Publishers have collected reader demographics for decades. Ads have been targeted at audiences as long as there have been ads. What has changed is the expected reach, recency, and individualization of the targeting information. But they have never targeted based on the content, except as a proxy for audience for immature publications/media.
What they are chosen based on is much closer to the reader than the content. Publishers have collected reader demographics for decades. Ads have been targeted at audiences as long as there have been ads. What has changed is the expected reach, recency, and individualization of the targeting information. But they have never targeted based on the content, except as a proxy for audience for immature publications/media.