I have a story similar to this. My friends and I had a joke about some famous person in high school (in the 90s). We registered a domain with his name and used the domain extensively.
10 years later the guy tried to sue us for control of the domain. We were actively using it though and it was just an inside joke. Random internet people with no clue about the situation would have thought we were just squatters.
He knew that bud.com was worth more than $50k to Budweiser.
Bud.com would still be on every can and case of beer they produced.
Says they didn't like the beer, anyhow. If Budweiser came with a 15 million buyout offer I might see your point, but $50k is barely enough to buy a reliable car after taxes, registration, and insurance.
Public resources like domains are tricky. We want them to be used not treated as a get-rich-quick opportunity where people who registered a bunch of generic things try to get millions for sitting on domains. I'm glad in the end this one actually got used but when the story from the source itself gives a completely different reason it's hard to be excited about it regardless how much you care about Budweiser in particular.
In comparison for example (though not specifically domains) "Dwarf Fortress" didn't sell rights to the name because they were actually using it, intended to continue using it, and didn't want to dilute the value they had actually put into the name that made others want to buy it. In the end they made millions of dollars with success of the game's newer launch off that brand identity they had built. That's an inspiring story of not selling a name.
bud is probably worth 100,000s if not a million.
Corps will drop millions for celebrity endorsements. Why settle for less?
On the other his reasoning for not selling it was really unrelated to that. At the time his response was standard squatter logic - I registered it first and you have a lot of money + will actually use it so I should get more money from you for it. It wasn't like he responded "I think I will get more than 50k of use out of it" or "It's more than 50k of inconvenience for me to change my email" it was straight up "I replied that $50k should be the interest generated by the money someone pays for bud.com. This is a three letter, actual word, dot com domain, and if I’m going to see it on every beer can you make forever, I should at least be well compensated.". Hard to feel inspired by that.
On the third hand Budweiser is indeed really shit beer...