- 7% of revenue on storage and data center costs (based on Google's 2019 annual report that reported how they depreciate their data center assets).
On top of that there are operating expenses, so operating profit margin is 3-18% (this is assuming their op-ex is much higher - almost twice - Netflix, but comparable to Facebook.)
Basically:
- 55% of Ad revenue goes to creators
- 7% of revenue on storage and data center costs (based on Google's 2019 annual report that reported how they depreciate their data center assets).
On top of that there are operating expenses, so operating profit margin is 3-18% (this is assuming their op-ex is much higher - almost twice - Netflix, but comparable to Facebook.)